After an inspiring talk last year from Mark Cunningham, Head of Commercial and Sponsorship at Dundee United Football Club, our F4 (S4) Business Education pupils took their learning beyond the classroom with a visit to Tannadice Park.
They explored the business of football—from the power of sponsorship and the financial realities of the sport, to how the marketing mix helps build a strong and successful product.
The visit wrapped up with a behind-the-scenes tour of the stadium, giving pupils an exciting, real-world look at how theory connects with practice.